Alex is a self-described style maverick. Not willing to shy away from being a little edgy but never out of style, his aim is to bring men on the same journey he has taken. From the black suit, white and blue shirt, plain tie wearing days to being able to match pocket squares, colours, gingham checks and boutonnières, he wants to show you how to do it and where to get it all from.
Don’t know what a boutonnière is? You’re in the right place!
Alex posts near-daily updates on his Instagram account (@chapmanovic), or you can email him at email@example.com